Shure unveils new super 55 microphone with “classic” appeal

London, UK, 11th June 2009 – Shure Distribution UK, the leading distributor of professional audio equipment, today announces the release of the Super 55 Deluxe Vocal Microphone at LIMS 09.

The Super 55 takes the design of the 55SH model and updates it with cutting edge microphone technology, offering a combination of classic design and contemporary professional performance.

First produced in 1951, the 55SH body has remained in continuous production since and has been used by numerous musical greats including Elvis Presley. The Super 55 brings the iconic design into the 21st century, with a new motor and supercardioid cartridge added to provide clear vocal reproduction that works on virtually any voice. High output and excellent off-axis rejection also aid in upgrading the performance of a classic microphone.

The Super 55 features the signature satin chrome-plated die-cast casing, with vibrant blue foam. The result is an instantly recognisable microphone with the performance of modern professional audio equipment.

“The 55SH is possibly the most recognisable microphone on the planet” comments Paul Crognale, Marketing Manager, Shure Distribution UK. “While the design continues to be popular over 50 years after first being produced, sound engineers increasingly require additional gain-before-feedback during performances that is provided by a supercardioid polar pattern. We’ve developed the Super 55 so they no longer need to choose between classic style and first class performance, they can now have both.”

The Super 55 is available in the UK with an estimated price of £243.85. For more information, please visit http://whatsnew.shure.co.uk/ and click on the ‘Super 55′ tab.

Tags: Shure, Tech

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This entry was posted on Thursday, 11th June, 2009 at 12:00 pm and is filed under News, Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.